Created in partnership with Paramount Pictures, this special exhibit highlights the movie about fictional 1970s TV anchor Ron Burgundy, whose top-rated Channel 4 News team rules San Diego until reporter Veronica Corningstone arrives with her sights set on Ron’s anchor chair. The movie, starring Will Ferrell, became a comedy classic and spawned the sequel, “Anchorman 2: The Legend Continues,” opening in theaters nationwide Dec. 20, 2013.
The exhibit also explores the reality behind the film’s humor. Before the arrival of the 24/7 news cycle, local TV anchormen ruled the airwaves and the anchor chair was for men only. But dramatic changes hit local TV news in the 1970s when women stepped up to the anchor desk, and news teams took over. Visitors can see local TV news promotions from the 1970s, along with photos of popular news teams of the day, and learn about the issues that women faced as they tried to achieve equality in the newsroom.
Responsibilities include: concept design, modeling, exhibit graphic design, promotional graphic design and fabrication drawings.
The approach to designing Anchorman: The Exhibit, was to reflect the comedy of the movie visually by using many different bright colors, various patterns and textures in the graphic design as well as designing physical objects (wall structures, artifact cases, etc.) comedically oversized. Back-lit plexiglass graphics and video monitors throughout the space also give a bright and fun feeling to the exhibit. An example of this can be seen in the exhibition's title wall. Ron Burgundy's signature suit is displayed on a back-lit plexiglass graphic and slowly rotating within it's artifact case.
Sex Panther cologne. This artifact from the movie was designed to emanate a growl when a patron passed by the object.
This scaled replica of the original Anchorman desk and backdrop from the film were designed as a photo opportunity.
Large format marquee that was designed to market the Anchorman exhibit.
Scaled version of the Anchorman marquee design.
Marketing Design: Large format window graphic designed to promote the opening of the Anchorman exhibit.
Marketing Design: Poster (version 1) designed to promote the opening of the Anchorman exhibit.
Marketing Design: Poster (version 2) designed to promote the opening of the Anchorman exhibit.
Marketing Design: Banner graphic (front and back) designed to promote the opening of the Anchorman exhibit. The banners were displayed throughout the Chinatown district in Washington D.C.
Marketing Design: Banner (version 2).
Way finding Design: A die-cut, way finding graphic used for promoting the Anchorman exhibit within the Newseum.
Concept design for full size, CNC machined graphics of movie characters produced for the exhibit.
Scaled layout of the exhibit Title Wall. This wall displays Ron Burgundy's signature suit (seen at right) that was mounted to a back-lit plexiglass graphic, and was also fabricated to rotate within the Title Wall's artifact case.
Rear of Title Wall. This section displays content and artifacts that were used to develop Anchorman the movie.
Bio Wall section: Large-format design profiling the individual characters seen in Anchorman the movie. The lower portion of each wall bio is a framed structure with a back-lit film and LED panel, highlighting each characters name.
Bio Wall: Ron Burgundy and Brian Fantana.
Bio Wall: Brick Tamland and Champ Kind.
Bio Wall: Veronica Corningstone.
Bio Wall: 3D fabrication drawing for building the Bio Wall LED frames.
Runway (east side): Three of the six main content sections in the Anchorman exhibit can be seen in this large display area. Each section has a primary title panel, video monitor displaying content from the film, two reader rail graphics and artifacts from the film.
Primary title panels for the east section of the runway display. The primary title panels are adhesive backed vinyl material applied to CNC routed MDF panel.
Runway (west side): Three of the six main content sections in the Anchorman exhibit can be seen in this large display area. Each section has a primary title panel, video monitor displaying content from the film, two reader rail graphics and artifacts from the film.
Primary title panels for the west section of the runway display. The primary title panels are adhesive backed vinyl material applied to CNC routed MDF panel.
Scale model of the proposed exhibition for Anchorman: The Exhibit.
Scale model of the proposed exhibition for Anchorman: The Exhibit.
Scale model of the proposed exhibition for Anchorman: The Exhibit.